Scammers are out there.

The California Department of Financial Protection and Innovation needed a campaign to get the word out about scams and fraud to underserved communities. We produced an educational and entertaining “Do Your Own Research” campaign with tips on how to stay informed and make smart money choices. The campaign reach was a hit, with 245+ million impressions, 1.4 million clicks and 866,000 website visits to learn more.

Role: Senior Copywriter

Real People Chats
We interviewed real people on the street, quizzing them on financial safety information and providing them with tips they didn’t have before.