I provide copywriting and creative leadership, campaign conceptualization and 360-campaign development, establish brand identities and more.

I’ve been in advertising for almost 20 years, with 15 of those spent climbing the ladder from proofreader to copywriter to ACD.

The list of clients I’ve created work for includes:

• California Department of Public Health

• Department of Financial Protection & Innovation

• Sacramento County Public Health

• LA Community Colleges District

• California State University

• Office on Women’s Health

• Mondavi Center at UC Davis

• CommonSpirit

• Dignity Health

• Weber Grills

• Samsung

• Fujitsu

• Apple TV+

• Hulu

• Bob Evans

• Sun-Maid

• MetLife

• National Education Association

• Kia Motors America

• Fluidmaster
  
  
  

Print, digital, social, video, and radio.

As a social writer, I’ve conceptualized social playbooks and content series for the likes of Hulu, Apple TV+, and CPG brands.

I’m experienced writing for broadcast audio and streaming audio.

I’ve created everything from scripted to testimonials to animated video

And yes, I’ve written ads for every darn display ad size.

That’s a loaded question.

But seriously, I bring a thoughtful, fun approach to my work. I don’t just view projects as assignments. I see them as an opportunity to grab attention and inspire action, clicks, likes, follows and shares. I’m committed to crafting work that helps impacts communities and change lives. Extra points if it makes you do a double-take or give a chuckle.

Not to toot my own horn, but I’m pretty awesome to work with. I’m funny, a team player and always ready to help my teammates whenever I can.

In terms of my work, you’ll get a dedicated, experienced Associate Creative Director (Copy) with a proven track record of producing top-notch work.

Absolutely! I’m based in Los Angeles, but have worked remotely—and quite successfully—for agencies in Sacramento and San Francisco, too.

I’m also open to in-person. Feel free to reach out if you have opportunities you think I might be a right fit for.

You can reach me anytime via my contact page or email at ali513@gmail.com. I’ll work to get back to you within 1 to 2 business days.