Medicare + Medi-Cal built for Orange County.

CalOptima Health OneCare is the Medicare and Medi-Cal plan designed for Orange County residents. To increase enrollment and awareness about the benefits the plan offers, we created an AI-illustration driven campaign rooted in the plan’s many reasons to believe. AI allowed for more inclusive representation while messaging about simplicity and convenience made the benefits easy to understand. Our efforst paid off, with a 24% increase in enrollment in year 1 of the campaign, followed by a still greater increase in year 2.

Role: Associate Creative Director