ON at Mondavi Center

Role: Senior Copywriter

THE CHALLENGE
The Mondavi Center at UC Davis is a cultural gem in Northern California. As live performance returned to the world post-COVID, the center needed to reintroduce itself as a hub for culture-lovers of all ages and tastes.

THE APPROACH
From catching your favorite performers to discovering new faves, we wanted to remind those in the region that there’s always something happening at this eclectic venue. The memorable ON at Mondavi Center campaign allowed us to make Mondavi Center even more synonymous with year-round enriching entertainment.

THE RESULT
Our video spot aired locally in the Sacramento region, supported by social and direct mail pieces. The campaign achieved a significant increase in ticket sales for the 2024-2025 season, tapping into new audiences and expanding the appeal of this state-of-the-art venue.