Prime copywriting for a trusted paint and primer brand.
Role: Copywriter
THE CHALLENGE
Paint and primer aren’t necessarily the sexiest of subjects. My creative partner and I set out to make KILZ more than just the brand chosen by professional painters.
THE APPROACH
From writing website copy to naming MANY sweepstakes for Chip and JoJo, we had a blast creating content for KILZ. And I even got inspired to try a few DIY projects of my own.
