PRINT & WEBSITE BANNERS
Role: Copywriter/Creative Leadership, Original Concept
Sun-Maid came to us for ideas appealing to the New Year's Resolutioner/"Couch to 5K" audience. But where they saw one ad, we saw more. Using bright imagery and pithy, spirited copy, we launched a series of "Reason to Run," "Reason to Ride" and "Reason to Move" reminders. It was the one-off project that grew, and made it just in time for the New Year.
Runner's World, January 2018