FRESH CREATIVE
ALICIA FRESCAS
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Netflix "Haters Back Off!"

SOCIAL CONCEPTS

Role: Copywriter

Netflix was looking for an agency to take on social for its new comedy, "Haters Back Off!" starring YouTube celebrity Miranda Sings. This quirky assignment allowed me to play in Miranda's hilariously eccentric, ego-driven world—and intentionally misspell words. 

 

 

HATER THROWDOWN

We thought it would be smart to pit Miranda against some of Netflix's more notorious divas. 

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NETFLIX & "CHILL"?

Of course it would make sense for Miss Miranda Sings to have a complete misunderstanding of the term "Netflix & Chill." 

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ANY PRESS IS...

Miranda's name belongs in lights, and in shameless press and photo ops. Thinking up a variety of wacky headlines was definitely a highlight of the assignment.

 

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