FRESH CREATIVE
ALICIA FRESCAS
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GLYD

VIDEO, DIGITAL, CRM, SOCIAL

Role: Creative Director, Copywriter

How big of a mountain are you climbing when you work for a startup travel app that's about to launch? Quite a large one. But when it comes to connecting travelers with locals around the globe, in an entirely new way, there "ain't no mountain high enough." 

 

The Payoff:

  • Over 1,000 downloads within 2 months

  • Featured on Forbes.com and ABS-CBN News, Manila

  • Increase from 79K to 109K followers on Facebook, a 72% growth rate

  • 4 email series created over timespan of 4 months. That's over 50 unique emails!

 

VIDEO

Working closely with our animator, I was able to bring our first video projects to life and let the world in on the possibilities with GLYD.

 

DIGITAL

 

App Store Product Cards

SOCIAL

We created these targeted Facebook ads to attract downloads and recruit potential GLYDrs in India.

 

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SOCIAL

Branded content video and Southeast Asian city postcard announcements

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CRM

What started with ZERO emails has become a fully incorporated trigger email program ranging from a Welcome series to Educational, Transactional and Come Back emails.

 

OMG! a biweekly e-newsletter with informational and entertaining content for the travel enthusiast.

New feature announcement email

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Come Back/FOMO email series

 

 

DIGITAL

 

To explain the "How-to"s of GLYD, we created branded infographic and FAQ one-sheets specifically for influencers and travel bloggers.

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