FRESH CREATIVE
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Sun-Maid "Reason to Run"

PRINT & WEBSITE BANNERS

Role: Copywriter/Creative Leadership

Sun-Maid came to us for ideas appealing to the New Year's Resolutioner/"Couch to 5K" audience. But where they saw one ad, we saw more. Using bright imagery and pithy, spirited copy, we launched a series of "Reason to Run," "Reason to Ride" and "Reason to Move" reminders. It was the one-off project that grew, and made it just in time for the New Year.

Runner's World, January 2018

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Banner Ads: Runner's World, Women's Health and Bicycling Magazine sites

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