SOCIAL, WEBSITE & CRM
West Coast copywriter meets Midwest icon. That's how I approached my work for Bob Evans recipe club, "Farm Fresh Ideas." We kept it simple, yet delicious, with a focus on time-saving tips, recipes and warm-hearted holiday messages meant to position Bob Evans as the go-to grocery brand in-store and at home.
*I couldn't not bring some West Coast-flavor to the work. Feel free to ask about the ongoing list of "Farm Fresh to the Streets" product ideas my creative partner and I still talk about to this day.
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