FRESH CREATIVE
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Sun-Maid "Bake It for Santa"

Four original content videos created for Sun-Maid's "Bake It for Santa" holiday campaign.

VIDEO, PRINT, WEBSITE & SOCIAL

Role: Copywriter

2017 Digiday Content Marketing Awards: Runner Up

Most Influential Brand Community

 

'Twas the week before pitch day and I said aloud, "What if Santa hates all the cookies we put out?"

My boss, to my surprise, asked me to elaborate, which led me to write a script. It became a focal point of our new business pitch, helping us win Agency of Record duties.

 

The payoff:

  • An increase in traffic to Sun-Maid's site and social engagement; 20MM paid impressions and 10MM organic impressions

  • A successful holiday sweepstakes with a ton of user-generated content; 

  • Oh, and I got to be on set with a live reindeer.

 

 

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Digital

Landing Page and Banner Ads

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PRINT

PRINT

Magazine ad and newspaper coupon

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SOCIAL

SOCIAL

Shareable messages with hashtag

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